Burton@ Ispo
Munich 2014
The last Burton stand at Ispo to date was the first with a modular reconstruction concept - it was used in 2013 and 2014. Instead of a 'scenic' theme that had characterised the stands in previous years, we focused on sustainability here; in addition to reusability, this was expressed in the choice of materials. Despite this, or precisely because of it, the stand architecture ideally reflected and staged the brand.